The first Royal vacuum cleaners were made by the P.A. Geier Company in 1905, establishing itself as the oldest vacuum cleaner manufacturing company in the world.  Mr. Geier started producing his metal cleaners by hand in a backyard garage in Cleveland, Ohio. 

 

In 1981, a small group of investors saw an opportunity to purchase the company and to bring a fresh, new sales and marketing strategy.  With this new leadership, the new Royal Appliance Mfg. Co.'s sales grew from just under $5 million in 1981, to over $400 million in 2001.

 

The new marketing approach included an aggressive advertising strategy and new distribution into mass retail accounts such as Kmart and Wal-Mart.  In 1984, Royal introduced an innovative new product - the Dirt Devil(R) Hand Vac -- which has grown to become Royal's signature product and the largest selling hand-held vacuum cleaner in the United States. 

 

Today, the company enjoys more than 98 percent brand name awareness in the Dirt Devil brand name.  Royal's line of products with the Dirt Devil brand name include: uprights, stick vacs, canister vacs, and carpet shampooers.  These products are sold through major retailers nationwide.

 

Royal continues to be be dedicated to building brand loyalty through customer satisfaction by providing customers quality products that meet their cleaning needs. Continuous innovation and quality in its products, advertising and operations are the key drivers of Royal Appliance’s future growth.

 

Find out more about Royal's new product offerings by downloading the press releases here